Use cases page definition in product & ux design

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What is a Use cases page in design?

The Use Cases page on a marketing website for a SaaS (Software as a Service) web application is where the service provider demonstrates different scenarios or real-world applications for which their app can be used. It serves as a showcase of practical examples and stories illustrating how various features of the app solve specific problems or enhance workflows for different user groups.

This page is essential for helping potential customers understand the value the app can add to their operations by seeing how others in similar positions have benefited. Each use case usually explains a distinct problem, presents the solution the app offers, and concludes with the positive results achieved using the app.

Here’s a more detailed breakdown of what’s often included on a Use Cases page:

  • Industry-Specific Scenarios: The page might be divided into sections that describe how the app can be used in different industries, like healthcare, finance, or education, providing contextual examples that resonate with professionals in those areas.

  • Business Problems and Solutions: Clear descriptions of common challenges faced by businesses and how the app's features provide solutions, including step-by-step breakdowns of the processes involved.

  • Customer Success Stories: Stories or testimonials from real users that have successfully implemented the app to overcome their challenges. These narratives provide credibility and relatable proof of effectiveness.

  • Detailed Outcomes: Quantifiable results or benefits derived from using the app, such as increased sales, time savings, or improved customer satisfaction, offering concrete evidence of the app’s impact.

  • Visuals and Media: Supporting visuals such as diagrams, flowcharts, or videos that help to illustrate the use cases, making the scenarios easier to grasp and remember.

  • Calls to Action: Opportunities for visitors to learn more about specific features, sign up for demos, or start free trials, encouraging them to experience the benefits firsthand.

By outlining various use cases, the SaaS provider helps potential customers paint a clearer picture of how the app could fit into their own ecosystems, prompting them to consider the possibilities and imagine the improvements they could see by adopting the software. The Use Cases page is crucial for helping potential clients see beyond the features list to the tangible impacts the app can have on their day-to-day business activities.