Design glossary » Content editor definition

Content editor definition in product & ux design

Some people might use the terms editor, or wysiwyg instead of "Content editor"
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What is a Content editor page in design?

A Content Editor, often referred to as 'What You See Is What You Get' (WYSIWYG), in a SaaS (Software as a Service) web application is an interactive tool that lets users create and format content as it will appear when published. Like an artist's canvas equipped with a palette of colors and brushes, the WYSIWYG editor provides a suite of text editing tools and design options so users can compose and style their content with precision and ease.

The WYSIWYG editor simplifies the process of digital content creation, eliminating the need for technical knowledge of HTML or CSS coding. Users can input and arrange text, insert images, and employ various styling options with the confidence that the end result will closely resemble their on-screen work. This immediate visual feedback is similar to cooking with a transparent pot, allowing you to see the changes as your ingredients mix and cook.

Here are some hallmark features and benefits of a WYSIWYG editor:

  • Intuitive Toolbar: A familiar array of formatting tools—such as bold, italic, underline, alignment, lists, and headings—ensures users can easily apply text styles, much like using a word processor.

  • Drag-and-Drop Functionality: Enables users to move elements around within the content space effortlessly, much like rearranging furniture to get the perfect room layout.

  • Multimedia Integration: The ability to embed or insert images, videos, and links directly into content, providing a rich multimedia experience akin to an interactive exhibit in a museum.

  • Responsive Design Preview: Offers the option to view how content will look on various devices, like trying on clothes in a fitting room to ensure they look good from all angles.

  • Revision History: Some editors track changes and allow users to revert to previous versions, paralleling the 'undo' feature of graphic design software.

  • Collaboration Features: Capabilities such as commenting and track changes facilitate teamwork within the content, rather like scribbling notes in the margins of a shared document.

  • Template Selection: The availability of pre-designed content templates saves time and inspires design, akin to a cookbook offering recipes that the chef can follow or adapt.

  • Auto-Save and Recovery: Protects against data loss by saving work in progress, much in the same way a safety net provides a backup for acrobats.

In the context of a SaaS web application, the WYSIWYG editor is a valuable asset for content creators of all skill levels, making it easier to achieve professional-looking results without extensive design or technical expertise. It empowers users to concentrate on crafting their message while the editor takes care of the aesthetics and technicalities of content presentation.

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