Design glossary » Waitlist definition

Waitlist definition in product & ux design

Looking for web app design inspiration?

What is a Waitlist page in design?

A Waitlist Page in a SaaS (Software as a Service) web application is essentially the digital equivalent of standing in line for a highly anticipated product release. It's a landing spot for prospective users to express their interest in accessing new or limited-access features of an app before they're widely available.

This page is not only a tool for users to register their intent to use a new product but also for the SaaS providers to gauge interest and manage rollouts effectively. It operates much like a reservation list for an exclusive event, ensuring organizers can anticipate the number of attendees and tailor the experience accordingly.

The Waitlist Page typically offers:

  • Detailed Information: Explanation of the forthcoming features or services, beautiful and vivid like a brochure for an upcoming luxury resort, sparking imagination and interest.

  • Anticipation Buildup: Creating excitement about what's to come, often with vivid descriptions and enticing visuals that excite the audience as previews do before a blockbuster movie.

  • Sign-up Form: An opportunity for users to enter their details — such as their email address, profession, or company size — ensuring they are in line when the virtual doors open.

  • Expectation Setting: Communication about the potential wait time and the process of how users will be granted access, clear and honest like a host explaining the wait time for a table at a restaurant.

  • Exclusive Feel: Emphasizing the benefits of early access and making users feel part of an exclusive club, much like being on the guest list for a private party.

  • Social Sharing Options: Allowing those who have signed up to easily spread the word, turning them into ambassadors for the SaaS product much as an excited spectator might recommend an upcoming play to friends.

  • Progress Updates: Regular communication to keep interested users informed about the status of the feature release or their position in the waitlist, maintaining engagement much like updates from an event organizer about an approaching event date.

  • Referral Incentives: Encouraging users to share a unique code or link with friends and colleagues, and rewarding them with a higher position in the queue for each successful referral. It’s like having a fast pass at an amusement park where bringing more friends lets you skip ahead in line.

The Waitlist Page is also a strategic part of launching a product, as it helps them prioritize features based on demand, forecast server load, and create marketing strategies based on the demographic information of interested users. This anticipation and preparatory step is pivotal, enriching the user's journey with expectancy and helping the provider scale their offerings to meet the actual user demand.

Browse hundreds of examples of Waitlist