This is probably the most important page of your marketing website as this is the one that will help convert your visitors into customers.
A pricing page is fairly simple, its often composed of a pricing table that details your different pricing plans and the feature they contains, some social proof like customers logos or user testimonials and a FAQ section (Frequently asked questions).
The tool to create it you will use won’t really matter. You can use plain html & css or using an online website build like Framer, Webflow… Use what you and your team are the most comfortable with to build it quickly and iterate on it. Note that if you’re using Stripe as payment processor you can create your pricing table in Stripe and embed it in your website.
Browse hundreds of pricing pages inspiration here.
Here’s a list of tips that you can apply when designing your Pricing page. Some of them may not be applicable to your situation.
Frequently asked questions
Include FAQ section to answer the most popular questions. Keep in mind that some potentials customers won’t contact if they don’t find the answer to their question
Social proof
Show your most famous customer logos Include one customer testimonial
3 pricing options
Display 3 plans in your pricing table (Decoy effect)
Payment methods
Show what payment methods are accepted on your website
Refund policy
Be explicit about your refund policy
Contact
Make it easy for your customers to reach out to you if they have question. (Please don’t be intrusive with messaging popups)
Included features
List all of included feature for each plan.
Make it easy to understand which plan offer most
Long term commitment
Offer a discount for yearly billing
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Want to see more? Go over nicelydone to find more Pricing pages inspiration
Let me know what you think via twitter (@nicelydoneclub).
Cheers,
Bertrand