Pricing page design: inspiration tips and best practice

What is a pricing page

This is probably the most important page of your marketing website as this is the one that will help convert your visitors into customers.

How do you create a pricing page

A pricing page is fairly simple, its often composed of a pricing table that details your different pricing plans and the feature they contains, some social proof like customers logos or user testimonials and a FAQ section (Frequently asked questions).

The tool to create it you will use won’t really matter. You can use plain html & css or using an online website build like Framer, Webflow… Use what you and your team are the most comfortable with to build it quickly and iterate on it. Note that if you’re using Stripe as payment processor you can create your pricing table in Stripe and embed it in your website.

Browse hundreds of pricing pages inspiration here.

Pricing page design tips

Here’s a list of tips that you can apply when designing your Pricing page. Some of them may not be applicable to your situation.

• Frequently asked questions

  Include FAQ section to answer the most popular questions. Keep in mind that some potentials customers won’t contact if they don’t find the answer to their question

• Social proof

  Show your most famous customer logos Include one customer testimonial

• 3 pricing options

  Display 3 plans in your pricing table (Decoy effect)

• Payment methods

  Show what payment methods are accepted on your website

• Refund policy

  Be explicit about your refund policy

• Contact

  Make it easy for your customers to reach out to you if they have question. (Please don’t be intrusive with messaging popups)

• Included features

  List all of included feature for each plan.
  Make it easy to understand which plan offer most

• Long term commitment

  Offer a discount for yearly billing

Pricing page design examples & Inspiration

Pricing page example from Oscar

Pricing page example from Flodesk

Pricing page example from Mux

Pricing page example from Retool

Pricing page example from CodeSandbox

Pricing page example from Deepnote

Pricing page example from Wanda

Pricing page example from Voiceflow

Pricing page example from Better Stack

Pricing page example from Zendesk

Pricing page example from Proton

Pricing page example from Tally

Pricing page example from Gitbook

Pricing page example from Canva

Pricing page example from Twist

Pricing page example from Linktree

Want to see more? Go over nicelydone to find more Pricing pages inspiration

Let me know what you think via twitter (@nicelydoneclub).

Cheers,

Bertrand