Pricing page design: inspiration tips and best practice

Written by Bertrand on October 15, 2022

Find the best pricing page examples as well as the best practices for inspiration to build a great pricing page UX.

What is a pricing page

This is probably the most important page of your marketing website as this is the one that will help convert your visitors into customers.

How do you create a pricing page

A pricing page is fairly simple, its often composed of a pricing table that details your different pricing plans and the feature they contains, some social proof like customers logos or user testimonials and a FAQ section (Frequently asked questions).

The tool to create it you will use won’t really matter. You can use plain html & css or using an online website build like Framer, Webflow… Use what you and your team are the most comfortable with to build it quickly and iterate on it. Note that if you’re using Stripe as payment processor you can create your pricing table in Stripe and embed it in your website.

Browse pricing pages inspiration here

Pricing page design tips

Here’s a list of tips that you can apply when designing your Pricing page. Some of them may not be applicable to your situation.

  • Frequently asked questions
    Include FAQ section to answer the most popular questions. Keep in mind that some potentials customers won’t contact if they don’t find the answer to their question
  • Social proof
    Show your most famous customer logos Include one customer testimonial
  • 3 pricing options
    Display 3 plans in your pricing table (Decoy effect)
  • Payment methods
    Show what payment methods are accepted on your website
  • Refund policy
    Be explicit about your refund policy
  • Contact
    Make it easy for your customers to reach out to you if they have question. (Please don’t be intrusive with messaging popups)
  • Included features
    List all of included feature for each plan. Make it easy to understand which plan offer most
  • Long term commitment
    Offer a discount for yearly billing

Pricing page design examples & Inspiration

/blog/pricing-page-inspiration/pricing-page-design-example-1.jpg)_Pricing page example from UndockPricing page example from Undock

/blog/pricing-page-inspiration/pricing-page-design-example-2.jpg)_Pricing page example from FramerPricing page example from Framer

/blog/pricing-page-inspiration/pricing-page-design-example-3.jpg)_Pricing page example from TwingatePricing page example from Twingate

/blog/pricing-page-inspiration/pricing-page-design-example-4.jpg)_Pricing page example from PopSQLPricing page example from PopSQL

/blog/pricing-page-inspiration/pricing-page-design-example-5.jpg)_Pricing page example from RetoolPricing page example from Retool

/blog/pricing-page-inspiration/pricing-page-design-example-6.jpg)_Pricing page example from FablePricing page example from Fable

/blog/pricing-page-inspiration/pricing-page-design-example-7.jpg)_Pricing page example from NuuPricing page example from Nuu

/blog/pricing-page-inspiration/pricing-page-design-example-8.jpg)_Pricing page example from RailwayPricing page example from Railway

/blog/pricing-page-inspiration/pricing-page-design-example-9.jpg)_Pricing page example from RiotPricing page example from Riot

/blog/pricing-page-inspiration/pricing-page-design-example-10.jpg)_Pricing page example from SpecifyPricing page example from Specify

/blog/pricing-page-inspiration/pricing-page-design-example-11.jpg)_Pricing page example from WandaPricing page example from Wanda

/blog/pricing-page-inspiration/pricing-page-design-example-12.jpg)_Pricing page example from OscarPricing page example from Oscar

/blog/pricing-page-inspiration/pricing-page-design-example-13.jpg)_Pricing page example from MailbrewPricing page example from Mailbrew

/blog/pricing-page-inspiration/pricing-page-design-example-14.jpg)_Pricing page example from NoltPricing page example from Nolt

/blog/pricing-page-inspiration/pricing-page-design-example-15.jpg)_Pricing page example from OscarPricing page example from Oscar

/blog/pricing-page-inspiration/pricing-page-design-example-16.jpg)_Pricing page example from HeightPricing page example from Height

Want to see more? Go over nicelydone to find more Pricing pages inspiration

Let me know what you think via twitter (@nicelydoneclub).

Cheers,

Bertrand

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